Product Catalogue
I was solely responsible for the design of the National Lighting annual product catalogue – a key resource created for both B2B and B2C audiences, distributed to suppliers, customers, and across the company’s retail locations.
The catalogue’s purpose was to present and organise the brand’s extensive range of hundreds of products, showcasing their full offering in a clear and engaging way. One of the main challenges was the sheer volume of product variations – each with its own code, price, and specifications.
My goal was to transform this large and complex collection of information into a layout that was easy to navigate, allowing anyone – whether a customer, tradesperson, builder, or engineer – to quickly find the product they were looking for and access all the necessary details with minimal time and effort.
Client: National Lighting | Service: Catalogue Design | Country: UK | Year: 2020
Despite the scale of the work and the level of detail required, I truly enjoyed this project. I have a genuine passion for designing catalogues, and this was an incredibly rewarding experience. I’m already looking forward to working on something similar in the future.
Thank you for being here, Alice
