Creativity, for me, is not just about aesthetics. It is about transforming ideas into clear and intentional design choices that genuinely serve a purpose.

I’m energised by challenges that require problem-solving and strategic thinking, and I see each project as an opportunity to refine my craft, broaden my perspective and grow alongside the brands I support.

I work on brand creation and development, and on all the elements that support a strong visual identity, including offline materials such as business cards and stationery items, editorial pieces like posters and catalogues, and online content including social media designs and email newsletters.

My approach is grounded in attention to detail, consistency and purpose. Among my recent projects, I particularly enjoyed working on a recipe book featuring traditional Italian dishes translated into Chinese, a product catalogue for a small Italian business, and a set of illustrated keyrings that were later produced as embroidered pieces. For this project, I handled both the illustration work and the supplier coordination to ensure the final result matched the client’s vision.

I enjoy collaborating with brands that aim to make a positive impact, helping them communicate who they are through design that feels intentional, professional and creatively aligned. Known for my organisation skills, reliability and respect for deadlines and budgets, I’ve worked both independently and within teams, also providing training and guidance to junior members when needed. I thrive on transforming ideas into designs that are not only beautiful, but genuinely useful and strategic.