Pregnancy journal design
This project showcases a guided pregnancy journal I designed under my brand Carilune to support and celebrate one of the most transformative journeys in life. The goal was to create a meaningful, emotionally resonant product that combines aesthetic sensitivity with practical structure.
The design process involved defining the content layout, choosing the right tone of voice, creating a calm and nurturing visual language, and ensuring a smooth flow across all pages. I carefully selected fonts, illustrations and colours to evoke a sense of softness, clarity and warmth, while maintaining a clear hierarchy and readability throughout.
Beyond the design itself, I also managed the production process — researching and contacting suppliers, requesting samples, and selecting different types of paper and finishes to ensure the final product matched my vision in terms of quality, durability and tactile experience.
From initial concept to final print-ready files, I handled every aspect of the project with attention to both emotional impact and usability. The journal has sold hundreds of copies and received only five-star reviews, with many buyers returning to purchase it again as a thoughtful and meaningful gift.
Now in its second edition, the journal has been lovingly updated following the feedback and suggestions from the growing Carilune community. Every change reflects a desire to make this experience even more inclusive, intuitive and deeply supportive — a testament to how listening to real users can elevate a product to something truly special.
Part of my Carilune product line, this journal has become the bestseller of my shop — a piece that perfectly reflects my approach to emotionally driven, user-centred design.
Client: Carilune | Service: Book Design | Country: UK | Year: 2022
Like many of my products for Carilune, the Pregnancy Journal was born from a personal need. During my first pregnancy, I wanted to document that journey, so I created the Pregnancy Journal for myself. Later, I made it available to my community, making it a project very close to my heart.
Thank you for being here, Alice
