Cards design
This project showcases a set of 28 positive affirmation cards for children, created through my brand Carilune as a heartfelt offering to the community of over 30,000 mums who follow my journey. Originally inspired by the many requests I received — much like with the Father’s Day posters — these cards were designed to support gentle, mindful parenting through words of encouragement, warmth, and self-love.
The affirmations are available in both English and Italian, making them accessible to a wider audience. Each card features one affirmation paired with an animal character, carefully matched to enhance the message and make it more relatable and engaging for children. I created the animal illustrations using AI-assisted tools, and combined them with a minimal layout that mixes a clean serif typeface with a playful watercolour-style font designed to appeal to little ones.
I was fully responsible for every stage of this project — from concept and layout design to copywriting, marketing strategy, and advertising. The launch was a success, with exclusively five-star reviews and ongoing positive feedback from families who use the cards daily in their routines.
To make this product more accessible and flexible, I chose a digital, print-at-home format. Customers receive the set in multiple versions depending on their needs: as single-page cards, or grouped into 4 or 9 cards per sheet for easier printing and use.
This was a truly rewarding project — one that combines emotional intention with thoughtful design, and once again reflects my hands-on, all-in approach to creating meaningful, user-centred products.
