Customisable Father's Day Posters
This project features a collection of five Father’s Day posters I created through my brand Carilune, especially for my social media community. Originally designed for the Italian Father’s Day celebration, they were thoughtfully crafted to suit a variety of customisation options — making them versatile keepsakes beyond just one specific occasion.
The collection includes one typographic-only design and four featuring personalised photographs. I also worked as a copywriter on this project, writing heartfelt original texts that complement the visual storytelling.
As with all Carilune products, I took care of the entire process — from concept to launch. This included managing the marketing and advertising campaign, which led to a highly successful launch and exclusively five-star reviews. The posters were warmly received by customers, many of whom appreciated the emotional depth and personal touch they offered.
Production was handled through a third-party print-on-demand system, relying on local printers to help minimise environmental impact. One of the most distinctive aspects of this product is its full personalisation: I designed the templates and worked one-on-one with each customer, who provided their own photographs. When needed, I performed light photo retouching to optimise the images before placing them into the design and preparing the final print-ready files.
This was an end-to-end solo project — from creative direction and copywriting to layout design, customer interaction, photo editing, and production management — all with the aim of creating something beautiful, meaningful, and deeply personal.
